Redux Media

A TC Media Company

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News and Events

Join the CPM #ProgrammaticIQ tweetchat, July 29th

Discussing ad fraud, viewability, and new industry standards

Our sister company, Canadian Programmatic Marketplace, is hosting the latest in their #ProgrammaticIQ series of tweetchats on Tuesday, July 29th from 9:30-10:30pm.

Join Brock Bradley and other senior members of the Redux and CPM teams to ask questions, offer insight, and share knowledge in what’s sure to be a lively discussion about one of the hottest topics in ad tech today.

tweetchat with Canadian Programmatic Marketplace, Brock Bradley and Sarah Welstead



We look forward to hearing from you!


TC Media signs digital advertising agreement with Télé-Québec

Partnering with Redux Media to monetize unsold advertising inventory


tele-quebec TC Media Redux Media

MONTREAL, May 27, 2014 – TC Media is pleased to announce that it is further developing its digital network and has been asked to represent the website Télé-Québec’s website, which includes a high traffic video section with more than 1,500,000 video connections per month, receives an average of 562,000 unique visitors and six million page views each month. The agreement provides for exclusive Canada-wide representation for, including sites that are very popular with the general public, such as cooking shows, which are much enjoyed for their excellent content and simple and easy tree structures. Furthermore, Redux Media, as TC Media subsidiary in Web representation, has also been contracted to monetize the unsold advertising inventory of Télé-Québec websites.

“TC Media is very pleased to add Télé-Québec to its portfolio and to be able to offer such an impressive inventory, especially in the food category,” said Patrick Lauzon, Senior Vice President, Interactive Marketing Solutions, TC Media. “This new agreement with complements our existing portfolio, which offers agencies and advertisers targeted access to the 10.5 million Canadians we reach every month.”

“We wanted to work with a partner who has an excellent website portfolio and a high-quality advertising inventory. TC Media can count on the strong advertising network of Redux Media, which will give us good visibility at the national level,” said Marie-Pier Mailhot, Sales, Creative and Marketing Director for Télé-Québec

TC Media is a leader in the cooking category in Québec. Its portfolio includes, which is top-ranked in its category according to comScore, representation of, and many websites with a food and cooking component, such as The audience is much prized, as it consists mainly of adults age 25-54 with higher levels of education, as well as the very engaged community for cooking shows such as À la Di Stasio ( which draw in new viewers every month.

About TéléQué
Télé-Québec is Québec’s public television station with an educational and cultural mission. It offers unique programming designed to develop a desire for learning, foster the acquisition of knowledge, encourage reflection, promote arts and culture and reflect the regional realities and diversities of Québec society. In addition to its headquarters in Montreal, the Corporation has 10 regional offices.

About TC Media
Canada’s leading provider of media and marketing activation solutions, employing over 3,500 people, TC Media reaches 24 million consumers in Canada through its integrated multiplatform offering that includes print and digital media, the production of magazines, newspapers, books and custom content, mass and personalized marketing, interactive and mobile applications, and door-to-door distribution.

TC Media is a division of Transcontinental Inc. (TSX: TCL.A, TCL.B, TCL.PR.D), which has over 9,000 employees in Canada and the United States, and revenues of C$2.1 billion in 2013. Website

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For more information or interview requests:

Patricia Robichaud
Senior Advisor, Communications
TC Media
Telephone: 514-392-2010

Catherine Leboeuf
Media Relations
Telephone: 514-521-2424

Redux Media announces exclusive Canadian partnership with HockeyBuzz


Montreal, Quebec (Sept 10, 2013)—Redux Media Inc., a TC Media company, today announced a new exclusive partnership to represent‘s Canadian advertising inventory.  HockeyBuzz is the largest independently owned hockey site outside of  Redux Media will exclusively handle all Canadian premium advertising sales and real-time bidding for the website in the Canadian market.  Redux Media, an RTB and SSP service provider, focuses on direct and real-time media sales and revenue optimization strategies for websites in the US and Canadian markets. Redux Media currently reaches over 76.1 million unique visitors in North America each month (source: comScore Media Metrix US & Canada – July 2013).

“We’ are very excited to work with one of the most pre-eminent digital hockey publications online today.  HockeyBuzz not only brings a wealth of in-depth hockey-centric analysis and content, but also a very devout and loyal audience, whose interest and knowledge of the sport is unparalleled” said Brock Bradley, Vice President of Business Development at Redux Media.  ”Redux Media will be working closely with the site’s US-Based media sales team to deliver digital advertising solutions across the site including everything from dominations, product integrations, sponsored content, traditional display advertising, video pre-roll and of course real-time bidding.”

“Redux and TC Media have strong relationships in the Canadian digital marketplace that are integral in our ability to reach Canadian hockey enthusiasts” added Mark Wolfson, CMO at “The experience and capabilities of a team like Redux Media’s are advantageous in increasing our RTB footprint and in creating compelling custom campaigns for our Canadian advertisers.” attracts over 43,000 Canadian visitors on a daily basis with over 7 million monthly page views and compliments Redux Media’s premium portfolio of RTB enabled sports sites.  The partnership also enables Redux Media to offer its advertisers comprehensive and unique digital and mobile solutions with an increasing range of fully integrated options.‘s reach extends beyond general sports enthusiasts to include key demographics that are highly sought after by advertisers across many industries.  In total, reaches over 187,000 Canadian hockey fanatics each month (source: comScore Media Metrix June 2013)


About Eklund’s Hockey, LLC
Eklunds Hockey, LLC launched its URL on Sept. 15, 2005 and enters its 9th season as the ‘go to’ brand for up to the minute Hockey news. Over 40 writers contribute original Hockey content for the most ardent and casual fan alike.


About Redux Media
Redux Media Inc., a TC Media company (TC Transcontinental Inc. TSX: TCL.A, TCL.B, TCL.PR.D), is one of the fastest growing, brand-safe real-time bidding (RTB) and SSP service providers in North America.  Since its inception in 2005, Redux has been focused on converting and optimizing mass volumes of online display media into custom-targeted advertising solutions.  Redux’s bespoke SSP services leverage cutting-edge, real-time bidding technologies and the Redux Ad Management Platform (RAMP) to help publishers maximizes the value of each impression from exchange buys to national direct advertiser sales. For more information on Redux Media, please visit


For more information or interview requests:


Redux Media Inc.

Chris Patheiger
Vice President of Marketing & Communications
Redux Media Inc.
Phone: 416 917-5925







Redux Media signed to exclusively represent SpinMedia in Canada


Montreal, Quebec (June 4, 2013)— Redux Media Inc., a TC Media company, today announced it will exclusively represent all Canadian online direct sales and real-time bidding for SpinMedia, the world’s largest collective of pop culture and music digital brands.  Redux Media, an RTB and SSP service provider, focuses on direct and real-time media sales and revenue optimization strategies for websites in the US and Canadian markets.  Redux Media currently delivers over 14 billion ad impressions to over 68 million unique visitors in North America each month (source: comScore Media Metrix US & Canada – April 2013).

SpinMedia publishes more than 46 leading brands including SPIN, VIBE, Celebuzz, Buzznet, Idolator, and The Frisky. Through two divisions—encompassing SpinMedia Music and SpinMedia Entertainment—SpinMedia produces 1,000 pieces of original content every day and connects 40 million obsessive millennials, making SpinMedia a top 40 publisher.

SpinMedia recently acquired Vibe, the leading youth-oriented music brand, providing entertainment and lifestyle content to culturally diverse music fans around the world. The acquisition reinforces SpinMedia as an industry leading digital-first media company, boasting the strongest portfolio of trusted, best in class brands for obsessive consumers who can’t get enough of music and pop culture.

“SpinMedia is excited to sign this deal with Redux Media as our exclusive sales house in Canada,” said Ross Cimino, SVP, Strategic Sales and Operations at SpinMedia. “With their strong presence and solid relationships, we are confident that Redux Media is the best partner to help drive our business in Canada.  With the added support of Redux Media’s RTB platform, we feel confident that 100% of our inventory needs will be met.”

“We’re very pleased to be SpinMedia’s exclusive Canadian sales arm.  We were able to offer Spin a combination of RTB and direct sales representation in order to bring their product to the Canadian market while maximizing the value of each ad impression,” said Claude Dugas, President and CEO of Redux Media.  “There are many synergies between our organizations and we believe SpinMedia sites will be a great addition to our Canadian product offering.”


We Are SpinMedia

SpinMedia is a team of obsessed cultural junkies creating the most influential and engaging editorial communities on the planet.  Each day we create more than 1,000 mouth-watering stories and videos, fueling 45 trusted editorial brands; connecting 40 million fans around the topics they love, making SpinMedia a top 40 publisher.  SpinMedia reaches socially connected millennial influencers, who indulge their passion for pop culture through the brands they buy. Through category-leading titles such as SPIN, VIBE, Celebuzz, Buzznet, The Frisky, Idolator, Stereogum, Videogum, Hype Machine, The Superficial, WWTDD, XLR8R, PureVolume, Socialite Life, Gorilla vs. Bear, Concrete Loop, Go Fug Yourself, Absolute Punk, Pink is the New Blog and Brooklyn Vegan, among others, we dominate entertainment and music news.  Our social content platform delivers an unforgettable experience for our fans to consume anywhere, anytime with a richness and depth no one else can match.  We excel in providing brands with an authentic and credible way to connect with fans by feeding their pop culture obsessions. We are SpinMedia. We are #obsessed.


About Redux Media

Redux Media Inc., a TC Media company (TC Transcontinental Inc. TSX: TCL.A, TCL.B, TCL.PR.D), is one of the fastest growing, brand-safe real-time bidding (RTB) and SSP service providers in North America.  Since its inception in 2005, Redux has been focused on converting and optimizing mass volumes of online display media into custom-targeted advertising solutions.  Redux’s bespoke SSP services leverage cutting-edge, real-time bidding technologies and the Redux Ad Management Platform (RAMP) to help publishers maximizes the value of each impression from exchange buys to national direct advertiser sales.


To learn more, please contact:

Christopher Patheiger, Vice President of Marketing & Communications
Office: (416) 917-5925
Fax: (416) 352-7568


TC Media acquires a majority stake in Redux Media

MONTREAL, May 17, 2012TC Media is pleased to announce it has completed the acquisition of a majority stake in Redux Media, a leading online advertising network. Redux Media manages mass online display inventory, optimizing it into custom-targeted and brand-safe advertising channels. The company delivers over 12 billion monthly impressions to more than 82 million unique visitors in Canada and the US (comScore Media Metrix – April 2012). Redux Media’s Real-Time bidding (RTB) solution enables 5,000 publishers to offer advertisers maximum return on investment across 15 content channels.
The transaction is in line with TC Media’s strategy of broadening its already existing digital network. TC Media and Redux Media’s combined offering will allow the two companies to reach more than 18.7 million unduplicated unique visitors per month or more than two thirds of all online Canadians.

“We are eager to start our relationship with Redux Media,” said Dominique-Sébastien Forest, Vice President, National Digital Solutions, TC Media. “This new partnership offers a strong unique proposition to our customers by providing access to Real-Time bidding (RTB), private exchange and arbitrage advertising platforms with cutting-edge network capabilities to better serve advertisers and agencies.”

Real-Time bidding has been greatly changing the face of online advertising and industry predictions forecast exponential growth in coming years. Offering new and highly efficient ways of targeting audiences, RTB allows advertisers and agencies to bid and purchase ad impressions in real time. RTB is a great complement to other digital advertising strategies such as reserved pre-paid advertising space, allowing for a maximum return on investment.

“Partnering with TC Media is a great opportunity,” says Claude Dugas, President, Redux Media. “The agreement enables us to continue to build on the excellent reputation and brand Redux has created over the past six and a half years while benefiting from being part of the TC Transcontinental family.  Moreover it enhances our product offering and provides advertisers all the state-of-the-art tools to maximize their campaign performance.”

Going forward, TC Media will be able to count on the Redux Media team and brand to continue developing its digital display-advertising network and to remain at the forefront of the digital marketing industry. Hence all employees and management will remain in place and in their current roles.

About Redux Media

With growth of more than 64% over the past twelve months (comScore Media Metrix Ad Trend Report – April 2012), Redux Media Inc. has become the fastest growing Canadian brand-safe advertising network. By partnering with quality websites, Redux helps to connect content publishers with brand advertisers through a wide array of online advertising placements such as behavioral, site-specific, channel and run-of-network targeting delivered across display, video and mobile networks. Using cutting-edge technology and the Redux Ad Management Platform (RAMP), Redux Media creates an optimal audience match for advertisers and the highest ROI possible.

About TC Media

As one of Canada’s leading providers of media and marketing solutions, TC Media offers a comprehensive line of products and services and an integrated approach to activate customers’ marketing. TC Media is one of Canada’s largest media groups, reaching 22 million consumers through its multiplatform offering. The group, which has 3,800 employees, owns several well-known consumer and business media brands that are leveraged across multiple platforms. TC Media is also the leading provider of local and regional information in Quebec and the Atlantic provinces through its extensive network of community papers and online portals. TC Media is the co-owner of the Metro weekday daily in Montreal and Halifax. It is also the leading door-to-door distributor of advertising material in Canada, with Publisac in Quebec and Targeo in the rest of Canada. TC Media is a leader in Canada’s digital industry in terms of both media properties and online advertising representation. With its extensive network of more than 3,500 websites, TC Media reaches 17.4 million unique visitors per month in Canada and 54 million in the United States, for a combined reach in North America of 71.4 million unique visitors. The group also offers interactive marketing solutions that harmonize strategy, content and multichannel distribution systems to build lasting relationships between brands and consumers. TC Media leverages its insights, marketing expertise and proprietary technology to anticipate and meet consumer needs using new interactive communication platforms: mobile, data analytics, email marketing, e-flyers and custom content and communications. TC Media is also active in book publishing and distribution and is the largest publisher of French-language educational resources in Canada.

TC Media is a brand of Transcontinental Inc. (TSX: TCL.A, TCL.B, TCL.PR.D), which has about 11,000 employees in Canada and the United States, and reported revenues of C$2.0 billion in 2011. For more information about the corporation, please visit

Forward-looking Statements

This press release contains certain forward-looking statements concerning the future performance of the Corporation. Such statements, based on the current expectations of management, inherently involve numerous risks and uncertainties, known and unknown. We caution that all forward-looking information is inherently uncertain and actual results may differ materially from the assumptions, estimates or expectations reflected or contained in the forward-looking information, and that actual future performance will be affected by a number of factors, many of which are beyond the Corporation’s control, including, but not limited to, the economic situation, structural changes in its industries, exchange rate, availability of capital, energy costs, increased competition, as well as the Corporation’s capacity to engage in strategic transactions and integrate acquisitions into its activities. The risks, uncertainties and other factors that could influence actual results are described in the Management’s Discussion and Analysis and Annual Information Form.

The forward-looking information in this release is based on current expectations and information available as at March 13, 2012. The Corporation’s management disclaims any intention or obligation to update or revise any forward-looking statements unless otherwise required by the Securities Authorities.

For more information or interview requests:

TC Media
Katherine Chartrand
Internal and External Communications Director
TC Media

Phone: 514 392-2091

Redux Media Inc.
Chris Patheiger
Vice President of Marketing & Communications
Redux Media Inc.
Phone: 416 367-4346 x300


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TC Media acquiert une participation majoritaire dans Redux Media

MONTRÉAL, 17 mai, 2012TC Media est heureuse d’annoncer l’acquisition d’une participation majoritaire dans Redux Media, un important réseau de publicité numérique. Redux Media gère un large inventaire de bannières en ligne, optimisées afin qu’elles deviennent des canaux publicitaires ciblés et personnalisés, favorables à l’équité de marque de l’annonceur. La compagnie livre plus de 12 milliards d’impressions numériques à plus de 82 millions de visiteurs uniques au Canada et aux États-Unis (comScore Media Metrics – Avril 2012). Son offre d’enchères en temps réel (Real-Time bidding) permet à 5000 éditeurs de contenu d’offrir aux annonceurs un retour sur investissement maximal dans 15 catégories de contenu de niche.

Cette transaction s’aligne avec la stratégie de TC Media d’agrandir son réseau numérique déjà existant. L’offre combinée de TC Media et de Redux Media permettra aux deux entreprises de rejoindre plus de 18,7 millions de visiteurs uniques par mois, soit  deux tiers des Canadiens en ligne.

« Nous sommes très enthousiastes à l’idée de développer nos relations d’affaires avec Redux Media, » a déclaré Dominique-Sébastien Forest, vice-président, Solutions numériques nationales, TC Media. « Ce nouveau partenariat nous permettra d’offrir à nos clients une proposition unique et forte en leur donnant accès aux plateformes de vente à l’enchère en temps réel (Real-Time bidding), de marché publicitaire privé (private exchange) et d’arbitrage dotées d’une technologie de pointe qui desservira encore mieux les annonceurs et agences. »

L’enchère en temps réel a grandement changé le monde de la publicité numérique et devrait croître de façon exponentielle au cours des prochaines années selon les prévisions de l’industrie. Offrant de nouveaux moyens très efficaces de cibler les audiences, l’enchère en temps réel permet aux annonceurs et agences de faire une offre et d’acheter des impressions publicitaires en temps réel. L’enchère en temps réel est un excellent complément aux autres stratégies de publicité numérique telles que les espaces publicitaires prépayés, permettant ainsi un retour sur investissement optimal.

« Devenir partenaire de TC Media est une opportunité incroyable, » a déclaré Claude Dugas, président, Redux Media. « Cette entente nous permettra de continuer à bâtir sur la marque et l’excellente réputation que Redux Media s’est forgée au cours des six dernières années, tout en gagnant à faire partie de la famille TC Transcontinental. De plus, notre offre de produits s’en trouve bonifiée et rend des outils de pointe accessibles à nos annonceurs, leur permettant de maximiser la performance de leurs campagnes. »

TC Media pourra dorénavant compter sur l’équipe de Redux Media pour continuer à développer son réseau publicitaire en ligne et demeurer un chef de file dans l’industrie du marketing numérique. Ainsi, tous les employés et dirigeants demeureront en poste dans leur rôle actuel.

À propos de Redux Media

Avec une croissance de plus de 64 % au cours des douze derniers mois (comScore Media Metrix Ad Trend Report), Redux Media inc. est devenu le réseau publicitaire ayant la croissance la plus rapide au Canada. En étant partenaire de sites web de qualité, Redux contribue à connecter les éditeurs de contenu et les annonceurs dans des environnements favorables aux marques. Redux Media offre un éventail de solutions marketing en ligne utilisant le ciblage par site, comportement, catégorie ou rotation générale (run-of-network) livrées par le web, la vidéo et les réseaux mobiles. Avec sa technologie de pointe et sa plateforme de gestion des publicités (RAMP), Redux Media permet une adéquation optimale entre les annonceurs et leurs publics cibles et un retour sur investissement des plus élevés.

À propos de TC Media

L’un des chefs de file de solutions médias et de marketing au Canada, TC Media propose un éventail complet de produits et services et une approche intégrée pour activer le marketing de ses clients. TC Media est l’une des plus importantes entreprises médias au pays, rejoignant 22 millions de consommateurs à travers son offre multiplateforme. Le groupe, qui compte 3800 employés, possède plusieurs grandes marques médias destinées aux consommateurs et à la communauté d’affaires, exploitées par de multiples plateformes. TC Media est aussi le leader de l’information locale et régionale au Québec et dans les provinces de l’Atlantique grâce à son vaste réseau de presse hebdomadaire et de portails d’information en ligne. TC Media est copropriétaire du quotidien en semaine Metro, à Montréal et Halifax. L’entreprise est le chef de file de la distribution de porte en porte de matériel publicitaire au Canada, grâce à son célèbre Publisac au Québec et à Targeo dans le reste du Canada. TC Media est l’un des leaders de l’industrie du numérique canadienne, à la fois en matière de propriétés médias et de représentation publicitaire en ligne. Grâce à un vaste réseau numérique qui compte plus de 3500 sites Web, TC Media rejoint 18,7 millions de visiteurs uniques chaque mois au Canada et 54 millions aux États-Unis, pour un total combiné de 72,7 millions de visiteurs uniques en Amérique du Nord. TC Media offre des solutions de marketing interactif harmonisant la stratégie, le contenu et les systèmes de diffusion multicanaux pour établir des relations approfondies entre les marques et les consommateurs. L’entreprise met à profit son expertise et sa technologie propriétaire pour anticiper les besoins des consommateurs et y répondre à l’aide des nouvelles plateformes de communication interactive : mobile, analyse de données, marketing par courriel, circulaires électroniques et personnalisation du contenu et des communications. Enfin, TC Media est active dans l’édition et la distribution de livres et se positionne comme le plus important éditeur d’ouvrages pédagogiques en français au Canada.

TC Media est une marque de Transcontinental inc. (TSX : TCL.A, TCL.B, TCL.PR.D), qui compte approximativement 11 000 employés au Canada et aux États-Unis, et des revenus publiés de 2,0 milliards de dollars canadiens en 2011. Pour obtenir de plus amples renseignements sur la Société, veuillez consulter le site

Information prospective

Ce communiqué contient de l’information prospective sur la performance future de la Société. Les déclarations, formulées d’après les attentes actuelles de la direction, comportent un certain nombre de risques et d’incertitudes intrinsèques, connus ou non. Nous avertissons que l’information de nature prospective est incertaine en soi et que les résultats futurs pourraient différer concrètement des hypothèses, des estimations ou des attentes reflétées ou contenues dans l’information de nature prospective, et que la performance future sera modifiée par un certain nombre de facteurs dont plusieurs sont hors du contrôle de la Société. Ces facteurs incluent entre autres la conjoncture économique, les changements structurels dans ses industries, le taux de change, la disponibilité des capitaux, les coûts de l’énergie, l’augmentation de la concurrence, ainsi que la capacité de la Société à procéder à des transactions stratégiques et à intégrer des acquisitions à ses activités. Les risques, les incertitudes et autres facteurs qui pourraient avoir une incidence sur les résultats réels sont décrits dans le rapport de gestion et dans la notice annuelle de la Société.

L’information de nature prospective présentée dans ce communiqué est basée sur les attentes actuelles et sur les données disponibles au 13 mars 2012. La direction de la Société décline toute intention ou obligation de mettre à jour ou de réviser cette information de nature prospective, à moins que les autorités ne l’exigent.


Pour de plus amples renseignements ou pour des demandes d’entrevue :

TC Media
Katherine Chartrand
Directrice des communications internes et externes

TC Media
Téléphone : 514 392-2091


Redux Media Inc.
Chris Patheiger
Vice-président Marketing & Communications
Redux Media Inc.
Téléphone : 416 367-4346 poste 300