You can buy quantity, but does quality count more?

This week, Newt Gingrich was embarrassed when it was revealed that – surprise! – his 1 million+ Twitter follower base wasn’t so much ‘organic’ as it was ‘bought and paid for’, and that many of the people supposedly following him were in fact fake accounts.

Gingrich ended up looking particularly foolish because he’d previously bragged about how many followers he had, but it raises an interesting question:  If you pay for social media profile, does it count?